BIDDLE LEAVES CHEMARK
TO REJOIN REICHHOLD
Rodney Biddle has been named senior
advisor for Reichhold’s North American
coatings business. Biddle worked with
Reichhold for more than 35 years in the
company’s previous coatings, composites
and graphic arts sectors. In his previous
tenure with Reichhold, he held a variety
of positions, eventually serving as vice
president of sales and marketing for
North American coatings and as
Reichhold’s mid-market coatings business
team leader.
Prior to his retirement from
Reichhold, Biddle served as vice president
and general manager for the
company’s emulsions strategic business
unit. At that time, he was working
to transition the emulsions SBU
toward the joint venture with Dow
which resulted in Dow Reichhold
Specialty Latex.
More recently, Biddle served as a
consultant for Chemark Consulting
Group where he led the mergers and
acquisitions focused strategic alternatives
practice for the firm.